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Terms

Simple, fair, easy to leave.

Short version: your data is yours, your clients are yours, you can cancel any time. The long version is below.

Last updated May 13, 2026

Section 01

The basics

  • These terms are an agreement between you and Alera covering your use of alerabooking.com, the Alera mobile app, and any related services (together, the “Service”).
  • By creating an account or using the Service you agree to these terms. If you do not agree, please do not use the Service.
  • You must be at least 18 years old, legally able to enter into this agreement, and using the Service to operate a legitimate service business in compliance with local law.
  • You are responsible for keeping your login and phone secure. Tell us promptly if you suspect someone else is using your account.

Section 02

Your account

  • You are responsible for the accuracy of the information you provide and for any activity that happens under your account.
  • We may verify your identity, business, and contact information at any time and decline or close accounts when verification fails or our acceptable-use policy is violated.
  • Each account is for one independent business or independent professional. Sharing a single account across distinct businesses is not permitted.

Section 03

Your content, your rights

  • Everything you put into Alera (services, photos, notes, client information, intake responses, broadcasts, branding) stays yours.
  • You grant Alera a worldwide, non-exclusive, royalty-free license to host, display, transmit, and process that content solely to operate and improve the Service for you. This license ends when you delete the content or close your account, except to the extent we are required to keep records by law.
  • You represent that you have the rights to share what you upload, including any photos of clients, designs, or third-party trademarks.

Section 04

Your clients

  • Your client list is yours. You can export it as CSV or vCard at any time from Profile → Clients → Export. If you leave Alera, your data leaves with you.
  • Whether your offer is a 1:1 appointment, a group class with capacity, or a private session, the same rules apply: the booking record, the client's contact info, and any intake responses are yours, surfaced in your admin and exportable on demand. Waitlist signups on full group classes follow the same data model.
  • You are responsible for getting and tracking the consent you need before contacting your clients (TCPA, CAN-SPAM, CASL, and any other rules that apply where you operate). Alera gives you reminder controls and audience filters; you decide what goes out and to whom.
  • SMS content rule: Alera's toll-free number is registered with US carriers as a transactional sender. Acceptable content includes appointment confirmations, reminders, reschedules, cancellations, no-show fee notices, waitlist offers, post-visit follow-ups, and direct two-way replies to a booked client. Marketing-style cold blasts to non-customers, sweepstakes, and promotional content are prohibited. Carrier filtering and our own content review can suspend a sender that violates this.
  • Required transactional messages (booking confirmations, security codes) may still be sent even if a client opts out of broadcasts.

Section 05

Patch tests, allergens, and health-adjacent notes

  • If your service requires a patch test (color, lash glue, etc.), Alera lets you record the test date and result and surfaces it as a heads-up on the appointment screen. The reminder is for your benefit; it is not a clinical record and Alera makes no medical judgment.
  • Allergen, sensitivity, and other health-related fields you attach to a client are private to you and treated as elevated-care data (see the Privacy Policy). You decide what to record and how to act on it.
  • Alera is not a medical, dermatological, or health information system, and nothing in the product is a substitute for professional clinical advice. The services you provide and the protocols you follow are entirely your responsibility.

Section 06

Acceptable use

  • Do not use the Service for anything illegal, harmful, harassing, deceptive, or that infringes on someone else's rights.
  • Do not interfere with the Service: no scraping, reverse-engineering, reselling, automated bulk requests, or attempts to bypass security or access controls.
  • Do not use the Service to send spam, phishing, malware, marketing-style mass texts to non-customers, sweepstakes / contests, or content that violates a third party's intellectual property. SMS specifically is restricted to transactional traffic — see “Your clients” above.
  • Do not record or upload images or notes that violate a client's privacy or any law (including local recording-consent laws).
  • We can suspend or terminate accounts that violate these terms. We will provide a clear explanation and a reasonable export window unless an emergency or legal obligation requires immediate action.

Section 07

Payments — Stripe Connect

  • Alera uses Stripe Connect with Direct Charges. When you connect your Stripe account, Stripe is the merchant of record for every payment your clients make. Stripe handles card processing, identity verification (KYC), payouts to your bank, chargebacks, and 1099-K reporting. Their terms — connect.stripe.com/legal/connect-account — govern that relationship.
  • What Alera charges as a platform fee per transaction today: zero. Funds go from the client to your connected Stripe account minus only Stripe's standard processing fee. We may introduce a platform fee in the future with at least 30 days of advance in-app and email notice; you can stop accepting payments through Alera at any time and the change won't apply retroactively.
  • Deposits, balances, tips, no-show fees, gift cards, and prepaid packages: all surface as separate Stripe charges or stored balances under your Stripe account. Refunds you issue from inside Alera fire against the original Stripe charge; gift-card and package credits we re-credit on the Alera side per the cancellation policy you set.
  • Subscription pricing for Alera itself: free during early access. Once we introduce a paid plan you'll get at least 30 days of in-app and email notice and an explicit opt-in. Per-use charges (Twilio SMS, future marketing add-ons) are passthrough at cost or close to it; pricing is shown in-app before you confirm and is not refundable once delivered.
  • Taxes, license fees, refunds, and chargebacks tied to your services are your responsibility. Stripe issues 1099-K when your processing volume hits the federal threshold; Alera does not withhold taxes.

Section 08

Embedding Alera into your own site (Beta)

  • If you run your own marketing site and want bookings to happen there without sending visitors to alerabooking.com, you can mint per-tenant API keys from Profile → Settings → API keys. Your site embeds Alera's scheduling, payments, and client management while keeping its own brand on the surface.
  • Each key is a credential. You receive the plaintext exactly once at creation time — we store only its sha-256 hash, never the plaintext. Treat keys like passwords: keep them server-side (e.g., an env var on your site's host), never commit them to source control, and never embed them in front-end JavaScript.
  • Every key is bound to one or more allowed origins (the domains it's permitted to be called from). Calls from any other domain are rejected. You can revoke a key from the same screen any time; revocation takes effect within seconds. Rotating a key is: create a new one → update your site → revoke the old one. No downtime required.
  • Bookings, cancellations, waitlist signups, and payments that flow through an embedded integration are still bound by the rest of these terms — the cancellation policy you set, the no-show fee rules, the SMS-content restrictions, the patch-test responsibilities. You remain the operator. The embedded site is operating as your delegate.
  • Alera does not currently charge a per-key fee. We may introduce per-tenant API quotas or pricing in the future with at least 30 days of advance notice; existing integrations get continuity through any change.
  • If your API key leaks (committed to a public repo, copied into a client-side bundle, etc.), revoke it immediately from the admin UI and mint a fresh one. Calls made before revocation that pass the origin allowlist will have been counted as your traffic.

Section 09

Gift cards, prepaid packages, and loyalty

  • When a client buys a gift card or a prepaid package on your booking page, the funds settle into your Stripe account at purchase time. Alera tracks the remaining balance / sessions and ties redemptions to the appointment record. You — not Alera — owe the service to the client. State-level gift-card laws (expirations, escheat, refundability of unused balances) vary; you are responsible for compliance in your jurisdiction.
  • Loyalty stamps ("every 10th visit free") are a feature you opt into and configure. Alera tracks the count from completed appointments and shows the credit in the booking flow. Honoring it is your call.

Section 10

Cancellation

  • Cancel any time from Profile → Account. Cancellation takes effect at the end of your current billing period unless you choose to end immediately.
  • After cancellation, you can still export your data for 30 days. After that we begin deletion as described in our Privacy Policy.

Section 11

Aggregated analytics

  • We may use aggregated, de-identified usage data — counts, time-on-screen, error rates, slot-fill rates across all pros — to improve the product and to publish high-level reports about industry trends. Aggregated data never identifies you, your clients, or any specific transaction.
  • We do not use your client list, intake responses, photos, or message contents for model training, advertising, or sale to third parties. The single exception is the language-translation feature: when a client visits a booking page in a non-English locale, the merchant text and intake-form labels you wrote are sent to our translation provider (OpenAI). Client phone numbers, names, and PII are never sent.

Section 12

Service availability

  • We work hard on uptime and correctness, but the Service is provided as-is and as-available. We do not guarantee that it will be uninterrupted, error-free, or fit for a particular purpose.
  • From time to time we make changes. Adding features, retiring features, or fixing bugs. Material changes that affect how you use the product get advance notice.

Section 13

Limitations of liability

  • To the fullest extent allowed by law, Alera is not liable for indirect, incidental, special, consequential, or punitive damages, lost profits, lost revenue, or lost data beyond what our export tools can recover.
  • Our total liability for any claim arising from the Service is capped at the greater of $100 or what you paid Alera in the 12 months before the event giving rise to the claim.

Section 14

Indemnification

  • You agree to defend and hold Alera harmless from third-party claims arising out of how you operate your business through the Service, including the services you offer, the content you upload, and the messages you send.

Section 15

Disputes

  • These terms are governed by the laws of the State of Delaware, without regard to its conflict-of-laws rules.
  • Any dispute will be resolved by binding arbitration administered by JAMS under its consumer rules, except that you may bring small-claims actions in your home jurisdiction.
  • You and Alera agree to resolve disputes individually and waive any right to participate in a class or representative proceeding. If this waiver is unenforceable, the rest of this section still applies.

Section 16

Changes to these terms

  • We can update these terms when the product changes. The revision date above always reflects the current version.
  • Material changes get at least 14 days of in-app notice before they apply. Continued use of the Service after a change means you accept the updated terms.

Section 17

Contact

  • Questions: email team@alerabooking.com. Legal notices: team@alerabooking.com.

If anything here reads as confusing, email team@alerabooking.com and we'll rewrite it.

These terms are not legal advice. If you have questions about how they apply to your business, talk to your lawyer.

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