For hairstylists
Color that remembers.
Formulas saved to the client. Real time blocked for the appointment. Reminders fire 24h and 2h before — quietly, in your name.
Early access opens this summer. No credit card required.
Roots only · 30 min process · Toner 10 min
Sensitive scalp. Prefers natural light during cut.
Client card · stylist
Redken Chromatics 5NW. 30-minute processing. Service blocks that match reality, not a 60-minute placeholder.
Section 01
Formulas. Per client.
Redken Chromatics 5NW + 20 vol, thirty-minute processing. Saved on the client, surfaced on the appointment. Never a free-text note buried in a thread.
Maya Rivera
Color · 6th visit
Saved formula
Redken Chromatics 5NW
+ 20 vol developer · 30 min processing
Last applied
Mar 14
Cadence
Every 6 wk
Toner
Shades EQ 9V
Allergen
PPD-sensitive
Section 02
Patch tests, on a renewal cycle.
Every color client carries a dated test. Renewal nudge fires the month before it expires — in your name. Color services gate themselves at the booking page if the test isn't current.
Patch test · renewal cycle
Auto-fires per client
Month 11
Renewal nudge · from Maya
Month 11–12
Client books a quick patch test
Next color visit
Booking page lets them in — current test on file
Sent in your name a month before expiry. Booking page gates color services without a current test on file.
What changes on day one
Built around how you work.
Day one
Formulas. Per client.
Redken Chromatics 5NW + 20 vol. 30-minute processing. Saved on the client, on the appointment, every time.
Day one
3.5 hours. Blocked right.
Color, toner, blowout. Each its own block. Buffers on both sides. The day stops running over.
Day one
Cadence, on the card.
Set a six-week cycle on the client. Their card shows it. The Today view surfaces who's overdue so you can reach out before the line shows.
What your clients see
A booking page that feels like you.
Client view
Inspo before the chair
They upload three reference shots while booking. You see them on the appointment card. No more screenshot-over-text at 9 AM.
Client view
Send inspo before they pick a slot
From your public page, prospective clients drop a photo + quick note straight into your inbox. You reply on your time, then they book.
Client view
Per-service aftercare, automatic
Balayage gets cool-rinse + sulfate-free guidance. Color refresh gets gloss-protection tips. The right copy goes out a few hours after the appointment, in your name.
Client view
Rebook on the way out
Post-visit email + tip page carry a one-tap rebook button straight to your menu. Most clients land their next visit before they're out of the parking lot.
How it works
Three steps. That's it.
Set your services
Wash, color, silk press, balayage. Real durations, real buffers.
Share your link
Clients book in a browser. No app. No detour.
Run your day
Today view, per-client formulas, rebook chips on every confirmation email.
Your chair, your rules.
Alera keeps the work about the work, not about wrangling software.
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