For makeup artists
Bridal. Trial to aisle.
Trial and wedding day, each on your calendar with the right intake + aftercare. Travel as a paid add-on, not an afterthought.
Early access opens this summer. No credit card required.
MAC Ruby Woo · lashes · airbrush set
Same look as trial · Ruby Woo locked
Bridal flow
Trial in March, wedding in June. Same client. Bridal-specific intake on each — and the aftercare that follows.
Section 01
Trial in March. Wedding in June.
Both visits live on the bride's client card. The trial intake asks for skin type and lash preference; the wedding-day intake confirms what you locked in. Two appointments, one client record, no scrolling through six-month-old texts.
Sarah · bridal
Trial → wedding-day · same client card
Trial
Mar 2
2:00 PM
Wedding
Jun 14
6:30 AM call
Bridal intake · captured at trial
Lipstick
MAC · Velvet Teddy
Lashes
Ardell Wispies
Finish
Matte → satin set
Prep
Sensitive · Smashbox
Section 02
Six chairs. One morning.
Bride at 6:30, MOB at 7:15, four bridesmaids stacked behind — each booked as her own appointment with her own intake. Reminders fire 24h and 2h before every chair, in your name.
Saturday · Jun 14
1 event · 6 reminders
- 6:30 AM
Sarah · bride
60 min · trial choices locked
- 7:30 AM
Diane · MOB
30 min
- 8:00 AM
Lily · bridesmaid
30 min
- 8:30 AM
Mae · bridesmaid
30 min
- 9:00 AM
Robin · bridesmaid
30 min
- 9:30 AM
Cami · bridesmaid
30 min
Reminders fire from your name at T-24h and T-2h, per chair.
What changes on day one
Built around how you work.
Day one
Bridal-aware intake
Services named with 'bridal' or 'trial' pre-fill the right questions — skin type, lashes, prep notes. You see her answers on the appointment card before she arrives.
Day one
The drive. Paid.
Travel as a real add-on with its own time and rate. Clients see it on the booking page. You stop eating the gas.
Day one
Travel buffer, baked in.
Set a travel-buffer window per appointment and the slot generator respects it. Back-to-back gigs across town stop overlapping.
What your clients see
A booking page that feels like you.
Client view
Inspo on the booking
Pinterest references, Instagram saves, mood-board JPGs. Uploaded straight into the booking; they live on the appointment card.
Client view
Travel, billed up front
Mileage and drive time appear on the booking page as a real line item. The bride agrees to it before you load the kit.
Client view
Send inspo before booking
From your public page, a prospective bride can drop a photo + quick note straight into your inbox. You reply on your time, then she books.
Client view
Bridal aftercare, automatic
A few hours after the wedding-day appointment, she gets your bridal aftercare in your name — setting spray, blot-don't-powder, the touch-up kit reminder. No timer for you to remember.
How it works
Three steps. That's it.
Set your services
Full glam, natural, bridal trial, on-location travel. Separate durations and prices.
Share your link
Clients book a browser page. No app download, no sign-up.
Work the day
Today view, inspo photos, per-client notes. Nothing you don't need.
On location. On time. On brand.
Alera handles the booking, the reminders, and the post-visit so you keep the day on the day.
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