Privacy

Your data. Your clients. Your business.

Short version: we collect what the app needs to run, we never sell your client list, and you can export or delete everything anytime. The long version is below.

Last updated April 22, 2026

What we collect

  • Account data: your name, email, phone, and the craft you selected at onboarding.
  • Business data: your services, availability, booking page content, and branding.
  • Client data: contact info, visit history, and any notes you add to each client. Intake responses and preference data only if you enable those features.
  • Usage data: device info, anonymous analytics on which screens you use, and error logs.

How we use it

  • To run the app: delivering bookings, reminders, and the booking page for your clients.
  • To improve the product: aggregate, anonymous usage patterns tell us which features need work.
  • To reach you: occasional product updates you can turn off at any time. We will never sell your address.

What we never do

  • We do not sell your client list or use it to advertise other services.
  • We do not send marketing to your clients. SMS from Alera is only what you configure yourself.
  • We do not share your data with marketplaces, lead-gen networks, or third parties looking for salon bookings.

Where your data lives

  • Data is stored on managed cloud infrastructure (Google Cloud, US region) with encryption at rest and in transit.
  • SMS delivery runs through Twilio and Amazon Pinpoint. Email runs through standard transactional providers. These vendors only see what they need to deliver a message.

Exports and deletion

  • Export your client list as CSV or vCard anytime from Profile → Clients → Export. No paywall.
  • Delete your account at any time from Profile → Account. Your data is purged within 30 days. Backups roll off within 90 days.

Contact

  • Questions, corrections, or deletion requests: email privacy@alera.app. We respond within 72 hours.

This policy covers Alera and alera.app. We will update it when the product changes and mark the revision date above. Material changes get an in-app notice.